For those of you who missed the recent O’Reilly webcast on Twitter for Business (by Sarah Milstein), O’Reilly Media has now uploaded it to their YouTube Channel and I have also embedded it here in this post for easy viewing…

The webcast/video is another nice primer for beginners and for helping people understand how Twitter is adapted for use in big businesses and offers some great (and some often quoted) examples like: Comcast, Zappos, Starbucks, JetBlue, Whole Foods, Ford, etc.

At the end of her presentation, Milstein concludes with the following three points about Twittering for Business (which you’ve probably heard in previous Social Media presentations as well):

1. Monitor buzz
2. Engage customers
3. Authentic & transparent
   

So, while there isn’t any real pharma or medicine based examples, it’s a great starting point if you need some real world examples and ideas for how Twitter is being used by businesses. Hope you find it useful.

The world is a-twittering these days it seems… And I admit — I’m a twaddict !

Personally, I’ve found Twitter to be indispensable, not just for coordinating, chatting, and live-tweeting at conferences, but also as a general research tool and a way to stay connected with the latest news, related links, conference/meeting updates, web resources, etc.

I’ve also been thinking a lot lately about how to apply and adapt a microsharing application like Twitter within the enterprise environment (specifically, Pharma) and how it could potentially be used as a corporate tool beyond social connectivity.

So if you’re like me and also interested in the enterprise aspect of Twitter (and similar tools), a great place to start is by reading the excellent whitepaper by Pistachio — which compares 19 enterprise Twitter-like apps — and also check out her reading list.

In addition, O’Reilly is also hosting a webcast on Thursday (NOV 13th, 2008) on:

Here are the details (you’ll need to register to attend)…

Twitter–the messaging service that lets you send instant, short updates to people around the world–is fast becoming a mainstream communication tool. Hundreds of brands and thousands of companies use it to connect with customers and co-workers, and new micro-messaging services are springing up every week to meet specific corporate needs.

Join the revolution with this webcast, which will show you how to use Twitter and other micro-messaging services at work. It will cover the the benefits and challenges of this exciting new medium, along with best practices and potential pitfalls you can avoid.

Date: Thursday, Nov. 13 at 10am PDT (18:00 GMT)
Cost: Free
Duration: Approx. 60 minutes
Meeting link: http://oreilly.com/go/businesstwitter
Questions? Please send email to webcast@oreilly.com

About Sarah Milstein
Sarah Milstein, a consultant on Web 2.0 and editorial strategies, and an MBA candidate at the Haas School of Business at UCBerkeley, was previously the Chief Publishing Evangelist for O’Reilly Media. Prior to that, Sarah was O’Reilly’s Managing Editor, Senior Editor, and Editor, leading the development of the Missing Manuals, a best-selling series of computer books for non-geeks. She’s also written for the series, co-authoring Google: The Missing Manual (1st ed 2004; 2nd ed 2006). Before joining O’Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also a program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children’s musician Laurie Berkner.