Recent Talks and What’s Next…

by shwen No Comments »

Last Thursday (OCT 30th) marked the last of my three speaking commitments over the last 3 consecutive weeks. Here’s where I spoke at and what it was about…

1. Digital Pharma 2008:
- Panel on “How the Latest Digital Tech are Helping to Bridge the Gap Between Pharma and Physicians”
- “Can Pharma Make a Business Case for Social Media”

2. EyeForPharma’s eComm & Online Marketing Summit (including SEM’08):
- Panel on “The Future of Search in the Pharma Industry”
- Panel on “Lessons from YouTube.com and the Viral Marketing Phenomenon of Using New Media”

3. Northeastern University – Graduate course in Digital Marketing
- “The Business of Going Social”

While I spent quite a lot of time prepping and participating in all those events, I am extremely thrilled to have had the opportunity to spread the good word of Social Media, both within and without the pharma industry. Furthermore, I am also honored and humbled to have been asked to chair Digital Pharma 2009.

In case you missed either of the first two events, you can find my live tweets/twupdates (i.e. live updates via Twitter during the event) using Twitter Search and the following hashtags (just click on the conference name if you don’t know what hashtags are)…

  1. Digital Pharma 2008: #DigPharma08 OR #DigitalPharma OR #PharmaDigital
  2. Search Engine Marketing 2008: #sem08
  3. 2008 eComm & Online Marketing Summit: #eComm08


So, now that life is returning back to normal (if it can ever be called that), here’s my plan for catching up over the next few weeks leading towards the end of the year…

  1. Blog more… Including writing up conference highlights
  2. (Re)connect with folks I met at the conferences
  3. Post my Digital Pharma talk on Slideshare
  4. Blog about each section of my Digital Pharma talk over next few weeks
  5. Clean up and upload my conference recordings
  6. Produce my back-logged pile of podcast interviews and post them
  7. Add more podcast interviews to the backlog
  8. Work with my old friend and mentor, Jim, on my new soon-to-be-launched blog

OK, I’m sure I’ve got a ton more to do, but if I keep listing them, it just means less time to work on it. Hope you enjoy them…

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Off to EyeForPharma’s eCommunications & Online Marketing Summit

by shwen 2 Comments »


So, I’m barely getting over the Digital Pharma 2008 conference last week and I’m already off to the competing conference by EyeForPharma – The 2008 eCommunications & Online Marketing Summit. Thank goodness this one is local (at the Hyatt Harborside in Boston, MA).

I’ll (try to) be Tweeting live from the conference on the 23rd and 24th, so do follow me (@shwen) if you want to get the updates. Unless I find out some other convention, I’m going to use the hash-tag #eComm08, so you can also search for that retrospectively, if you miss the live tweets.

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