The idea behind Social Pharmer is to establish a common forum for learning, sharing, and/or discussing the unique issues associated with social media in the highly regulated industry of pharmaceuticals and healthcare.

Taking a page out of the “social media culture/mindset”, I hope to use these social technologies and related activities (e.g. unconferences) to help unite and collaborate with those of us who share this common passion for social media in pharma/healthcare, so that we may ultimately educate, evangelize, and “sow seeds of social media” with our industry peers.