New Book by Josh Bernoff: Empowered (Free till SEP 10th)

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If you enjoyed reading the quintessential social media “bible” Groundswell (by Charlene Li and Josh Bernoff) as much as I did, then you’ll be pleased to know that Josh (together with co-author Ted Schadler) has recently released a new book entitled “Empowered: Unleash your employees, Energize your customers, and Transform your business“.

You’ll be even happier to know that till the end of this first week of the book’s release (ending Friday, SEP 10th), you’ll be able to download your own copy for your kindle  ABSOLUTELY FREE (don’t forget, you can also read kindle books on your iPhone/iPad using the kindle app). NOTE: The free kindle book offer is only valid for US based Amazon accounts.



You can read more about Empowered on Josh’s blog post “Strategic generosity: Who, how, and why to give out free stuff” and both Josh Bernoff and Ted Schadler will be hosting a webinar on Friday, SEP 10th, from 12-1pm. Here’s a brief description of the webinar and the book:

Thanks to the groundswell, your customers now wield unprecedented power through social, mobile, and other technologies. Your employees are already using these technologies to transform the way you do business. You can lead them or block them. It’s your choice.

Empowered provides real-world examples of how innovative leaders and their teams use technology to solve customer problems. We call them HEROes highly empowered and resourceful operatives. They’re people like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online.

Please join us for this upcoming Webinar, where Empowered co-authors Josh Bernoff and Ted Schadler will review the ideas behind the book and explain what it means to be empowered.

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