Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare

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A few weeks ago, John Pugh (@boehringerDriector of External Communications at Boehringer-Ingelheim) and I (@shwen) co-presented a webinar on “Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare” (organized by ExL). If you missed the webinar or want to review the contents again, the hashtag for the event was #Twitterama — you can also follow the “Twitter trail” via the CoverItLive tweet archive on the event website or you can order a recording (CD-ROM) for a rather hefty premium.

Anyway, here are my slides from the webinar and a brief description of the topics I covered. Your comments and feedback are welcome and greatly appreciated:

Here are the topics I covered, together with some links to references:

  1. What is Twitter?
    - Visualizing the Tipping Point, Social CRM
  2. Twitter Basics
  3. Beyond Twitter Basics — “Enter the Twitterverse”
    - Gazing into the Twitterverse,, How to Use Tweetdeck Effectively
    - Hootsuite, CoTweet, also see: Twitter Power Tools for Health Activists
  4. Dispelling Twitter Myths
    - Twitter is Not Just for Teens, Twitter Traffic Explodes
    - Hospital Social Network List, Pharma Twittersphere
  5. Stats and Facts About Twitter
    - Twitter’s Massive 2008, Neilsen: Twitter’s Tweet Smell of Success
    - Sysomos: An In-Depth Look Inside the Twitter World
  6. Twitter Objectives
    - Groundswell: Twitter is a 5-Tool Player
  7. Examples of Using Twitter for Corporate Objectives
    - @ComcastCares, @WholeFoods, @CDCemergency, @Livestrong, @DowningStreet
    - Dell on Twitter
  8. Other Examples: Healthcare
    - @TrialX, @PolarWisdom, #hcsm (Healthcare Communications & Social Media)
  9. Pharma Examples: An Analysis of the Pharma Twitterama
    - Pharma Twittersphere: To Be Followed or To Follow (by @WhyDotPharma)
    - The State of the Pharma Twittersphere (by @WhyDotPharma)
  10. Conclusions and Final Thwoughts & Twips

Over the next few weeks, I hope to dive deeper into some of these topics (I know I’m severely behind on writing a “proper” blog of late) and I’ll aslo ask John, my co-presenter, to post his slides and possibly do a guest blog about it. In the mean time, I hope you find these useful — would love to hear your comments, suggestions, feedback, thoughts, etc.

9 Responses to “Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare”

  1. Twitted by Marcus_Andrews Says:

    [...] This post was Twitted by Marcus_Andrews [...]

  2. Sally Says:

    Nice job, Shwen!

    Very comprehensive overview, much have taken you a while to put that together.

  3. menxiaoyong Says:

    thanks for your presentation

  4. Twitted by LeeAase Says:

    [...] This post was Twitted by LeeAase [...]

  5. Pharma: Twitterama « ScienceRoll Says:

    [...] Pharma: Twitterama August 19, 2009 Posted by Bertalan Meskó in Pharma, Slideshow, Web 2.0, twitter. trackback There is no doubt that the pharma industry is ready to embrace the whole social media movement, especially Twitter. Here is how Shwen Gwee sees this: [...]

  6. Jess Seilheimer Says:

    Thank you for posting this archive, very resourceful info, especially for educating clients and colleagues. Much appreciated!

  7. Headline Commentary Aug 18-Aug23 | Health Content Advisors Says:

    [...] » Med 2.0 » Blog Archive » Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare [...]

  8. Pharma Twitterama, Part 2: Lessons Learned from a Pharma Company that Uses Twitter | Pharma Marketer Says:

    [...] it’s taken a while, but here is the second part of the Pharma Twitterama presentation by John Pugh (@boehringer – Driector of External Communications at [...]

  9. Some of the Best Healthcare Blogs and eBooks of 2009 | AdvanceMarketWoRx Says:

    [...] Pharma Twitterama: Exploring the Use of Twitter in Pharma and Healthcare by Shwen Gwee at Med 2.0 blog [...]

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