For those of you interested in learning more about the success of Mayo Clinic’s use of social media, Lee Aase (Social Media Manager at Mayo) will be presenting a FREE webcast on (register here):

“Mayo Clinic’s Social Media Success Story: The $4-a-week online newsroom and other MacGyver tips for communicators“.

 

Lee is highly active on Twitter (@LeeAase) and is also the guy behind the Tweetcamp (Twitter Bootcamps: I, II, and III) and the Social Media University, Global (SMUG).

Here’s a brief description about the webinar…

Date: Tuesday, August 4th, 2009
Time: 2.00-3.00pm CT

About:
Communicators are continually being asked to accomplish more with less in these challenging economic times. Budgets for communications and marketing are meeting increased scrutiny, with increasingly insistent demands from leadership to justify spending and prove significant return on investment. Why not use budget-friendly social media? Take it from a social media guru who has taken on the social media space with YouTube, Facebook, Twitter and a well-known blog in the health care community.

Topics:

• Create a multimedia online newsroom for less than the cost of a weekly trip to Starbucks
• Make social media a core competency for your communications and marketing staff, not a separate organizational silo
• Engage your customers and employees as ambassadors for your brand
• Prove the value of social media tools for employee communications before you ask for any funding
• Think creatively to find innovative practical business applications for free or extremely low-cost Web tools

If you’re participating in this event and want to follow along with the inevitable live back-channel dicussion on Twitter, just search for the hashtag #mayoragan .