Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare

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A few weeks ago, John Pugh (@boehringerDriector of External Communications at Boehringer-Ingelheim) and I (@shwen) co-presented a webinar on “Pharma Twitterama: Exlporing the Use of Twitter in Pharma and Healthcare” (organized by ExL). If you missed the webinar or want to review the contents again, the hashtag for the event was #Twitterama — you can also follow the “Twitter trail” via the CoverItLive tweet archive on the event website or you can order a recording (CD-ROM) for a rather hefty premium.

Anyway, here are my slides from the webinar and a brief description of the topics I covered. Your comments and feedback are welcome and greatly appreciated:

Here are the topics I covered, together with some links to references:

  1. What is Twitter?
    - Visualizing the Tipping Point, Social CRM
  2. Twitter Basics
  3. Beyond Twitter Basics — “Enter the Twitterverse”
    - Gazing into the Twitterverse,, How to Use Tweetdeck Effectively
    - Hootsuite, CoTweet, also see: Twitter Power Tools for Health Activists
  4. Dispelling Twitter Myths
    - Twitter is Not Just for Teens, Twitter Traffic Explodes
    - Hospital Social Network List, Pharma Twittersphere
  5. Stats and Facts About Twitter
    - Twitter’s Massive 2008, Neilsen: Twitter’s Tweet Smell of Success
    - Sysomos: An In-Depth Look Inside the Twitter World
  6. Twitter Objectives
    - Groundswell: Twitter is a 5-Tool Player
  7. Examples of Using Twitter for Corporate Objectives
    - @ComcastCares, @WholeFoods, @CDCemergency, @Livestrong, @DowningStreet
    - Dell on Twitter
  8. Other Examples: Healthcare
    - @TrialX, @PolarWisdom, #hcsm (Healthcare Communications & Social Media)
  9. Pharma Examples: An Analysis of the Pharma Twitterama
    - Pharma Twittersphere: To Be Followed or To Follow (by @WhyDotPharma)
    - The State of the Pharma Twittersphere (by @WhyDotPharma)
  10. Conclusions and Final Thwoughts & Twips

Over the next few weeks, I hope to dive deeper into some of these topics (I know I’m severely behind on writing a “proper” blog of late) and I’ll aslo ask John, my co-presenter, to post his slides and possibly do a guest blog about it. In the mean time, I hope you find these useful — would love to hear your comments, suggestions, feedback, thoughts, etc.

Free Webinar (AUG 4th, 2009): Mayo Clinic’s Social Media Success story

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For those of you interested in learning more about the success of Mayo Clinic’s use of social media, Lee Aase (Social Media Manager at Mayo) will be presenting a FREE webcast on (register here):

Mayo Clinic’s Social Media Success Story: The $4-a-week online newsroom and other MacGyver tips for communicators“.


Lee is highly active on Twitter (@LeeAase) and is also the guy behind the Tweetcamp (Twitter Bootcamps: I, II, and III) and the Social Media University, Global (SMUG).

Here’s a brief description about the webinar…

Date: Tuesday, August 4th, 2009
Time: 2.00-3.00pm CT

Communicators are continually being asked to accomplish more with less in these challenging economic times. Budgets for communications and marketing are meeting increased scrutiny, with increasingly insistent demands from leadership to justify spending and prove significant return on investment. Why not use budget-friendly social media? Take it from a social media guru who has taken on the social media space with YouTube, Facebook, Twitter and a well-known blog in the health care community.


  • Create a multimedia online newsroom for less than the cost of a weekly trip to Starbucks
  • Make social media a core competency for your communications and marketing staff, not a separate organizational silo
  • Engage your customers and employees as ambassadors for your brand
  • Prove the value of social media tools for employee communications before you ask for any funding
  • Think creatively to find innovative practical business applications for free or extremely low-cost Web tools

If you’re participating in this event and want to follow along with the inevitable live back-channel dicussion on Twitter, just search for the hashtag #mayoragan .

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