Although already one year old (which seems ages in the Web 2.0 era) I don’t want to keep back this interesting interview I had with Craig DeLarge at the 4th Annual Achieving Pharma Marketing Excellence in Barcelona. Craig is Associate Director at Novo Norddisk and is heavily involved in Web 2.0. One of his brainchilds is the diabetes community ‘Voices of Diabetes‘

I know Craig for a few years now and we seem to run into each other on various pharma congresses. On this specific congress we had an assignment by the organizers (Jacob Fleming) to interview key speakers.

Craig’s interview is interesting in many ways, specifically because he talks about the developments in pharma in the ‘new’ Web 2.0 world. I ask about the risks of Web 2.0, threat or opportunity, how to use it commercially in pharma and which tools are available.

See the interview yourself here.