Josh Bernoff Webinar: Why Social Media is Your Best Marketing Strategy in a Recession
by shwen Add commentsOk, now that it’s official we’re in a recession (in fact, since 2007…), it’s probably a good time to start prioritizing those budgets and figuring out which strategies will return the best investment.
So, if you’re in that mode right now, then you might find this (non-pharma specific) webinar interesting…It’s being put on by Awareness (social media marketing company) and features Josh Bernoff (co-author of Groundswell) from Forrester Research. The Webinar takes place on DEC 10th at 2pm EST.
Here’s a synopsis and link to register:
Are you a marketer looking for better ways to invest your budget during the recession? A recent Forrester Research study showed that more than 40% of marketers using social networks and user-generated content would increase their investments in a recession. To learn more about social media marketing in a today’s challenging business climate, please join us for the first public webinar about Forrester’s recent research on social media marketing and metrics during a recession, presented by Forrester Vice President, Josh Bernoff on Wednesday December 10th at 2:00 PM EST.A few points that Josh will be discussing are:
• New research showing why and where marketers are planning to invest, and where to cut – including investments in social media marketing
• Strategies to build metrics into your social media marketing toprove your investments are working
• Examples of award-winning applications that delivered impressive, and highly measureable, resultsIf you’re a marketer considering adding social media marketing to your mix this is a must-attend event to learn what to do and how to justify your efforts in this economy. Join us for this free webinar on December 10th.
On a related note, Don’t forget that you can also download a FREE copy of Bernoff’s report on “Time To Rethink Your Corporate Blogging Ideas” by registering here.

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