For those of you who missed the recent O’Reilly webcast on Twitter for Business (by Sarah Milstein), O’Reilly Media has now uploaded it to their YouTube Channel and I have also embedded it here in this post for easy viewing…
The webcast/video is another nice primer for beginners and for helping people understand how Twitter is adapted for use in big businesses and offers some great (and some often quoted) examples like: Comcast, Zappos, Starbucks, JetBlue, Whole Foods, Ford, etc.
At the end of her presentation, Milstein concludes with the following three points about Twittering for Business (which you’ve probably heard in previous Social Media presentations as well):
- Monitor buzz
- Engage customers
- Authentic & transparent
So, while there isn’t any real pharma or medicine based examples, it’s a great starting point if you need some real world examples and ideas for how Twitter is being used by businesses. Hope you find it useful.
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