Comments on: Motrin Marketing Feels the Pain and the Power of Social Media http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/ Exploring Emerging Tech & New Media Trends in Science, Medicine, & Pharma Sat, 28 Aug 2010 02:43:24 +0000 http://wordpress.org/?v=2.9 hourly 1 By: brandon http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/comment-page-1/#comment-481 brandon Tue, 18 Nov 2008 23:01:52 +0000 http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/#comment-481 I don't think that everything that goes wrong in a interactive setting stems from companies not "getting it". One of the main lessons to be learned is that there are going to be mistakes in any medium. The important aspect is to learn from this and to continue to be proactive. In this day and age, it is great to get such quick feedback. I don’t think that everything that goes wrong in a interactive setting stems from companies not “getting it”.

One of the main lessons to be learned is that there are going to be mistakes in any medium. The important aspect is to learn from this and to continue to be proactive. In this day and age, it is great to get such quick feedback.

]]> By: Pharma Marketing this week « Impactiviti blog http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/comment-page-1/#comment-480 Pharma Marketing this week « Impactiviti blog Tue, 18 Nov 2008 22:23:59 +0000 http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/#comment-480 [...] over the weekend with a social media firestorm over a Motrin ad. Here’s the backstory, with more here. Frankly, I think this constitutes an over-reaction, and may discourage other healthcare companies [...] [...] over the weekend with a social media firestorm over a Motrin ad. Here’s the backstory, with more here. Frankly, I think this constitutes an over-reaction, and may discourage other healthcare companies [...]

]]> By: shwen http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/comment-page-1/#comment-479 shwen Tue, 18 Nov 2008 15:24:05 +0000 http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/#comment-479 Marc, Thanks for reaching out and letting us know about Kathy’s note on JNJBTW.com. Very glad to see such a quick and proactive response to this issue. Marc,
Thanks for reaching out and letting us know about Kathy’s note on JNJBTW.com. Very glad to see such a quick and proactive response to this issue.

]]> By: Marc Monseau http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/comment-page-1/#comment-477 Marc Monseau Tue, 18 Nov 2008 14:39:08 +0000 http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/#comment-477 I work at Johnson & Johnson, and just wanted to point out that in addition to the note on the Motrin.com site, Kathy also has a post on the Johnson & Johnson blog, www.jnjbtw.com. I work at Johnson & Johnson, and just wanted to point out that in addition to the note on the Motrin.com site, Kathy also has a post on the Johnson & Johnson blog, http://www.jnjbtw.com.

]]> By: Jessica Gottlieb http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/comment-page-1/#comment-475 Jessica Gottlieb Mon, 17 Nov 2008 18:58:57 +0000 http://www.med20.com/blog/2008/11/motrin-marketing-feels-the-pain-and-the-power-of-social-media/#comment-475 Wow, who knew? Wow, who knew?

]]>