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	<title>Comments on: How Pharma Can Leverage Consumer Generated Media &#8211; Nielsen White Paper</title>
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	<link>http://www.med20.com/blog/2008/11/how-pharma-can-leverage-consumer-generated-media-nielsen-white-paper/</link>
	<description>Exploring New and Social Media in Pharma and Healthcare</description>
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		<title>By: shwen</title>
		<link>http://www.med20.com/blog/2008/11/how-pharma-can-leverage-consumer-generated-media-nielsen-white-paper/comment-page-1/#comment-462</link>
		<dc:creator>shwen</dc:creator>
		<pubDate>Wed, 12 Nov 2008 15:36:49 +0000</pubDate>
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		<description>Thanks for your comment, David - glad you found it useful. The reason I really like this whitepaper is because I think it&#039;s a great primer for people in the industry that don&#039;t really understand Social Media and how it fits into Pharma (e.g. brand teams).</description>
		<content:encoded><![CDATA[<p>Thanks for your comment, David &#8211; glad you found it useful. The reason I really like this whitepaper is because I think it&#8217;s a great primer for people in the industry that don&#8217;t really understand Social Media and how it fits into Pharma (e.g. brand teams).</p>
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		<title>By: Pharma Marketing this week &#171; Impactiviti blog</title>
		<link>http://www.med20.com/blog/2008/11/how-pharma-can-leverage-consumer-generated-media-nielsen-white-paper/comment-page-1/#comment-460</link>
		<dc:creator>Pharma Marketing this week &#171; Impactiviti blog</dc:creator>
		<pubDate>Tue, 11 Nov 2008 20:40:19 +0000</pubDate>
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		<description>[...] white paper on how pharma can use social media (free [...]</description>
		<content:encoded><![CDATA[<p>[...] white paper on how pharma can use social media (free [...]</p>
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		<title>By: David Bradfield</title>
		<link>http://www.med20.com/blog/2008/11/how-pharma-can-leverage-consumer-generated-media-nielsen-white-paper/comment-page-1/#comment-459</link>
		<dc:creator>David Bradfield</dc:creator>
		<pubDate>Tue, 11 Nov 2008 16:40:01 +0000</pubDate>
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		<description>Thanks for posting this, Shwen. Very interesting.</description>
		<content:encoded><![CDATA[<p>Thanks for posting this, Shwen. Very interesting.</p>
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