Comments on: Can Pharma Make a Business Case for Social Media? (2008 Digital Pharma Presentaiton)

By: shwen

shwen — Wed, 12 Nov 2008 16:05:15 +0000

Andy, Thanks so much for your kind words — I’m glad that people are finding it useful. I too am looking forward to where innovation will take us. More importantly, is how people will use these tools to deliver something that is meaningful and valuable.

By: Andy Levitt

Andy Levitt — Wed, 12 Nov 2008 12:29:01 +0000

Hey Shwen – Great job on this presentation, and thank you for sharing it here. You’ve put together an excellent roadmap for many people with these slides, and I look forward to seeing the innovation and change ahead for our industry. Speak to you soon. – Andy

By: Med 2.0 » Blog Archive » How Pharma Can Leverage Consumer Generated Media - Nielsen White Paper

Tue, 11 Nov 2008 04:30:33 +0000

[...] Melissa Davies (Nielsen Analyst and author of the article. Nice blog, too!) does a great job providing an overview of some fundamental issues that pharma struggles with when it comes to Social Media and UGC (user generated content). Chief among those is, of course, the issue of Adverse Event (AE) reporting, which is a key focus of this paper and is nicely called out with some great information. She also goes on to provide many examples on how and where pharma can start with social media; all of which I completely agree with and some which are very similar to the suggestions I made in my presentation on Can Pharma Make a Business Case for Social Media in Pharma. [...]

By: shwen

shwen — Sat, 08 Nov 2008 04:56:00 +0000

Mike,
You are most welcome! Glad to hear that you found it useful. Wish you could have been at the meeting to, but you know my number, so just call me with any questions, bud. Thanks for your comment!

By: mike mcallen

mike mcallen — Sat, 08 Nov 2008 01:15:20 +0000

Shwen-
Thank you for posting this. I just wish I could have heard you speak about this.

Mike

By: Pharma Marketing this week « Impactiviti blog

Pharma Marketing this week « Impactiviti blog — Fri, 07 Nov 2008 12:55:58 +0000

[...] Gwee has an on-line SlideShare on his recent presentation, “Can Pharma make a Business Case for Social Media?” Shwen’s a smart cookie. Keep a close eye on him if you’re interesting in social [...]