Boy, that’s a long and slightly confusing title! To put it simply, if you’re interseted in using new and emerging media to engage your customers/consumers and build relationships with them, as well as learn from industry case studies on how to implement and execute such programs, then this CBI Conference may be of interest to you.

Here are some of the key topics planned for the conference:

• Evaluate early consumer concerns regarding product understanding to increase launch effectiveness
• Work with your internal regulatory boards to develop guidelines and best practices for online marketing and blogging
• Create personal long-lasting relationships through customized content that speaks to specific targeted demographics
• Utilize social network data collection to create a competitive advantage in marketing and media planning
• Hear how to become part of the patient-to-patient conversation andtake your campaign from a monologue to dialogue approach
• Learn how LASIK engaged young adults through a multi-channelinteractive campaign
• Analyze the strategy behind the Rozerem DTC campaign and media execution
• Hear about Voices of MammoSite — A case study on ROI results andlessons learned from this new media integration Discover how one company grew $67m on the

Amanda from CBI was kind enough to also offer a discount to all Med 2.0 readers. You can use the promo code BTY589 OR click on the image below to download the PDF coupon: