A couple of weeks ago, I posted an entry regarding TNS/Cymfony’s upcoming (2/28) webinar on “Unleashing the Power of Social Media“.

Well, that webinar isn’t even over yet and they’ve already announced their next one called “Lessons from the “Best-in-Class”, Generating Business Results from Social Media“. Here’s a brief synopsis and registration info for this FREE webinar:

LESSONS FROM THE “BEST-IN-CLASS”, GENERATING BUSINESS RESULTS FROM SOCIAL MEDIA

Date: Wednesday, March 12th, 2008
Time: 1:00pm-2:00pm EST

Register Today!

Social media has matured beyond early adopters to earn a place in mainstream marketing.  But since social media is an emerging specialty, formal business practices are still developing.

The Aberdeen Group interviewed over 250 companies to learn how “best in class” companies are using social media monitoring and analysis to improve their business results. Join Cymfony’s Jim Nail and Aberdeen Group’s Jeff Zabin on this free webinar to learn these practices and discuss how they can be applied to your business.

Here are some of the findings we’ll discuss:

• Best-in-Class companies are 4.2 times more likely than Laggards to improve their year-over-year customer retention rates, 84% vs. 20% respectively.

• Best-in-Class companies are over 680% more likely to improve their ability to predict customer behavior compared to Laggards.

• Best-in-Class companies are 3.8 times more likely than Laggards to have defined metrics for measuring new product development opportunities. In fact, 35% of Laggards have no plans to implement such metrics.

All participants will receive a free copy of this 33 page report.

Register Now:
https://cymfony.webex.com/cymfony/onstage/g.php?t=a&d=759262788