Not exactly a Med 2.0 application, but definitely in the same direction.

MM&M is offering a webcast on the topic of “innovative and creative training tools”, including such applications as gaming. Here are the Webcast details:

With the continued downsizing and restructuring of pharmaceutical sales operations, the pressure is on to turn out smarter and more efficient reps in the field. This event will examine how innovative and creative training tools, such as gaming, can help engage and equip reps with the skills to succeed in the physician’s office.

Featured speakers
Ken Begasse, Jr., partner, director of client services, Concentric Pharma Advertising
A guest expert from the pharmaceutical industry

Moderator
James Chase, editor-in-chief, Medical Marketing & Media

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