Hellooo…I’m finally back from all my biz trips and,
though I still have out-of-town visitors around, it’s good to be back blogging
I can’t believe it’s the end of OCT already and over
a month since Podcast Academy 4 and the 2006 Podcast Expo. I’ve been
meaning to comment on both events for a while now, but since I’ve been so busy
lately, here are a few links to several write-ups by some other folks who
attended the events as well…
- The Otter
Group blog has three short posts on the Expo (see 1, 2, 3)
Trend Junkie—by my pal Greg Cangialosi—also has a recap of both PA4 and PME
- For a comprehensive review, check out Phil Windley's Technometria blog.
- And of course, there’s always more stuff over at Technorati.
Anyway, as promised a few posts back, here are some
take-away points from the Podcast Academy 4 talk by Tim Street (Executive Producer,
FrenchMaidTV.com) on “Viral Video—The Secret To Spreading Your Content”, which I’ve also decided to make
this weeks QOTW. You can also listen to a VERY raw recording of Tim’s directly
below (or here), which I recorded live at the event.
NOTE: As you can imagine from the title/speaker, there were
plenty of videos that were played during the talk. Tim announces most of the
titles before/after the video, so you can probably search for them on YouTube
(or similar), if you’re interested in watching them.
So, here is Tim’s answer to
the question of…”What makes a video
easy to share—it’s OK to share and it’s not too explicit.
- It takes
a risk and is willing to bad-mouth or embarrass the subject of the video.
- It has a
natural problem involved that the audience can solve.
- Most of
all, it’s emotionally engaging.
video emotionally engaging and you will make your video viral…
want to be engaged—they want to have some fun while they’re surfing the net.
And what it boils down to is making things emotional.
Tim then went on to expound on the various emotions
(also see the bottom table here) which you
can use to engage your audience. I’ve highlighted the primary emotions in CAPS,
the secondary emotions in Title Caps, and the suggested focus in red and bold.
1. LOVE: Affection, Lust, Longing
2. JOY: Cheerfulness,
Zest, Contentment, Pride, Optimism, Enthrallment, Relief
4. ANGER: Irritation,
Exasperation, Rage, Disgust, Envy, Torment
Suffering, Sadness, Disappointment, Shame, Neglect, Sympathy
Sadness is a place where you can really play, but you
have to be careful, because you can offend a lot of people)
6. FEAR: Horror, Nervousness
And so for this week’s QOTW, here’s what Tim
Street had to say about “What does it mean to really engage your audience?”
If you can
create a piece of video that [evokes] one emotion, you’re doing a good job.
If you can
create two, you’re doing and awesome job.
And if you
can move three emotions in a piece of video, you’re a friggin’ genius!
emotions to engage…Empower and unite your viewers by building a bond with your
brand, host, characters, storylines, products, services, and causes that they
admire. Find out what people care about.
And IMHO folks, that’s what really makes video viral.
Anyway, while I was listening to this talk, I was
reminded of Kathy Sierra’s post entitled “Make it Memorable” (which
is definitely worth reading!), which I think captures the essence of what Tim
is trying to say. In fact, her whole site—Creating Passionate Users—is all about
how to engage the audience, so I thought it would be a great way to end this post
off with Kathy’s graph for audience engagement…