As a quick follow up to my last post, here is
a great “real world” example of how to use Google Trends for measuring marketing
and PR efforts: Dissecting
Windows Live PR with Data.
In fact, Steve Rubel—who also recently posted “25 Things I
Learned on Google Trends”—admits that he’s hooked
on Trends and says:
Trends is an invaluable tool for building, tracking, selling and measuring
the impact of any PR program, especially a product launch. The key is to use it
in concert with other existing analytic tools—BlogPulse, Technorati and Alexaholic (which charts Alexa
data)—so that you can also track the conversation and traffic trends. All of
these tools by the way are free.”
On a similar note, here's another example of “real world” use from InternetNews.com:
“A company
like Lexus can run an ad campaign in New York or Los Angeles for a new
car and then look at the queries and literally see how much interest
there is…Or think what a political campaign can do with this.”
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