Before we even start talking about ETech and Trends (ET&T), I thought it might be worth thinking a bit about the “barriers to entry,” particularly for those of us who work in organizations that don’t exactly “embrace” the latest and greatest.
I mean, how many times have you come up with a great new ET&T idea, but end up getting beaten down by upper management, saying “It’s too risky” or “It’s not a proven model” etc, etc. Then, nine months down the road, these same folks come up to you and ask “Why aren’t we doing what Acme Inc. is doing?” or even worse, someone in marketing pitches the idea as “the new hot thing” and suddenly everyone laps it up and rushes to implement it. Grrr…so much for creativity and innovation!
In one of my favorite blogs—Creating Passionate Users—Kathy Sierra recently wrote about “Death by Creative Aversion,” where she says:
“Risk-aversion is the single biggest innovation killer, and of course it's not just Microsoft that's been infected. Taking risks is… risky. But if not taking risks is even riskier, then WTF?”
Well, isn’t that the truth! And in that spirit, here are a few interesting resources that may help with “getting internal buy-in” for ET&T ideas:
An Adoption Strategy for Social Software in Enterprise
- by Suw Charman
Opening Remarks from SxSW (MP3): “The Curious Shall Inherit the Earth”
- by Jim Coudal and Jason Fried
- Scroll to bottom of the page
Andrew Hunt: “Leave Room for Emergence”
- On the 37signals blog
Organizing for Innovation (book excerpt)
- by Tony Davila, Marc J. Epstein, and Robert Shelton
A few other useful resources:
(UPDATE: 6/06/2006)
- Tim O'Reilly's recent talk at “Startup School”
- Tim O'Reilly's guide to “What is Web 2.0“
- “How to start a good business blog” by Rod Boothby
- “How to bake innovation into your organization’s DNA” by Rod Boothby
- Rod Boothby's “Intro to Web Office” white paper (PDF)
- Rod Boothby's “Turing Knowledge Managers into Innovation Creators” white paper (PDF)
- “The Trends Underlying Enterprise 2.0” by Prof. Andrew McAfee
- Prof. McAfee's growing list of Enterprise 2.0 articles
- Dion
Hinchcliffe’s Five
Techniques for Using Web 2.0 to Reinvent the Customer Relationship
- “Preparing for Intranet 2.0: how to integrate new communication technology into your intranet” by Kathleen Gilroy and Bill Ives
I’ll keep updating these, so please leave me links to good resources in the comments. Thanks!
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